Jeffrey is an open-minded, creative visionary. Specializing in strategic planning and execution, he navigates clients through tricky waters, achieving the results they need.

A veteran team-member, he has facilitated and mentored executive teams with ViRTUS since 2003. His clients come from industries such as technology consulting, wealth management, trust services, manufacturing, and leadership development. Many appear on “great place to work” and “best managed company” lists.

Jeffrey has diverse training in planning and execution, coaching, and lateral thinking; knowledge he applies in all his work. He spent seven years as a Rockefeller Habits Coach and is a Certified Facilitator in the LEGO Serious Play Method. He even tackled improv at Vancouver Theatre Sports League! In other words, Jeffrey’s approach is unique and effective.

Prior to ViRTUS, Jeffrey was a partner at Radical Entertainment, a Vancouver-based video game company.  As VP of Production and Senior Producer, Jeffrey led a team of 12 direct reports responsible for 125+ staff, dedicated to lifting the company back to its feet from bankruptcy. Within four years, Radical Entertainment went from losing half its staff and all its revenue to being named the Best Place to Work in BC (Watson Wyatt/BC Business Magazine) and one of Canada’s 50 Best Managed Privately Owned Companies (Globe & Mail Survey). In short, the company completely turned around. In 2005 Radical sold to Vivendi-Universal.

Jeffrey attended UBC. He studied Asian History, yet spent most of his time involved in radio. His passion for music was cultivated during this time; Jeffrey and his peers successfully applied for a broadcast license for a community radio station. On the ViRTUS team, we go to Jeffrey with our difficult problems and for the best new music.