core values

Our values are the pillars that lift our culture up and influence how we work, the decisions we make, and who we invite to join our team.



We cultivate authentic relationships and surround ourselves with inspiring people.



We value candour and vulnerability.



We understand that questions are more powerful than answers.



We are innovative and resourceful.



We love to laugh and know the best learning involves play.



We prioritize our well-being and that turns out to create better business results.


What does this mean for you?

We get culture at a deep level so we design our experiences to create lasting change among leaders. We like to say, “As go the leaders, so goes the organization.”

Our Purpose

Making a difference in the lives of others.

ViRTUS is a member of the B Corporation movement and we’re proud to be a part of this community of leaders, driving a movement of people using business as a force for good.

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Certified in 2018 after completing the Impact Assessment, we became the first leadership development firm in Western Canada when we signed the B Corp Declaration of Interdependence. One of the hallmarks of B Corp is transparency, you can read more about our certification here.

We’re in great company, with businesses like MEC, Patagonia, Seventh Generation, Danone, Ben and Jerry’s, MPOWERD, and over 230 Canadian businesses.