What does this mean for you?


We get culture at a deep level; we design our experiences to create lasting change among leaders.


Our Purpose


We make a difference in the lives of others.

We build respectful, empathetic, and productive leaders, who are aware of their impact on the world.

ViRTUS is a member of the B Corporation movement and we’re proud to be a part of this community of leaders, driving a movement of people using business as a force for good.


Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.


Certified in 2018 after completing the Impact Assessment, we became the first leadership development firm in Western Canada when we signed the B Corp Declaration of Interdependence. One of the hallmarks of B Corp is transparency, you can read more about our certification here.


We’re in great company, with businesses like MEC, Patagonia, Seventh Generation, Pela, and Ben and Jerry’s, MPOWERD, and over 300 Canadian businesses.

In early 2022, ViRTUS officially certified Living Wage Employer.


Being a Living Wage Employer means that all our direct and contracted team members are paid (at least) the living wage for our region. The campaign raises awareness of the negative impacts of low-wage poverty on families and communities.


For us, joining the Living Wage Employer campaign supports investment into the local communities where we learn, work, and live. To check out our original announcement, visit our journal article here.

To read about what we have been working on, and what we are committed to in our efforts to become an anti-racist company head to our Anti-Racism, Equity, and Inclusion Statement.