leadership development

Our leadership development offerings move beyond traditional approaches to provide customized, innovative, experiential learning. We create opportunities for leaders to work on themselves and things happening in their business right now; the result is real behavioural and mindset change with a lasting impact on organizational culture.

Our average “likelihood to recommend to a colleague” score for all clients, all projects, all leaders, for the past three years is 9.12/10. In other words, our programs have an impact. Leaders tell us the programs feel like they were made “by us, for us.” Our clients tell us they don’t just like working with us, they love partnering with us.



Most people leave managers, not companies.

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Executive Team Development

People look up the organization chart for leadership cues, not down.

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Leadership Development

Leaders learn best with other leaders, working on things that matter to them and their organization right now.

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Using leadership effectiveness analyses, personality profiling, team assessments, and emotional intelligence assessments, we help leaders and teams discover and leverage their strengths, uncover their blind spots, and create development plans to match.

Your executive team sets the stage for every leader in the organization. In other words, how effectively you work together directly impacts the organization. We help uncover the roadblocks that get in the way so you can truly function as a high-performance team and model the leadership behaviours you want to see throughout your organization.

From your executive team to your high-potentials, we partner with you to create customized leadership development programs to suit every level of learning you need across the organization. Here’s a list of the various leadership topics we can customize from.

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Leadership Model Creation

Leadership happens at all levels of the organization.

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The key to engaged, effective leadership is coaching.

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Cultural Assessment

An assessment of your organizations current culture and operating practices to help you define and implement a new “future of work.”

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Together we’ll uncover the leadership competencies and behaviours you want to see demonstrated across your organization and create a model that directly connects to your Vision, Mission, and Core Values. We’ll get everyone on the same page and create the strong leadership culture your entire organization has been looking for.

Coaching creates engaged, autonomous, and empowered leaders. Great leaders at every level have a coach and know how (and when) to take a coach approach. Whether you need to engage a few key leaders in one-on-one coaching to compliment a ViRTUS program or are looking to transform your organization’s culture into a coaching culture, we can make it a reality for you.

We do a deep-dive analysis of current leadership behaviours across your organization; review of learning systems and methods of development; investigate existing collaborative techniques and behaviours at your organization (leaders and employees), including the use of digital technologies; study present policies, procedures, including any existing leadership habits concerning work environment; design possibilities and overall structural considerations; and finally, explore your organizations client experience & client-centricity processes, behaviours, and norms. The final report and executive presentation will contain a current state analysis, future state recommendation, and a transition plan.

creative strategic planning

Strategy without a plan for execution is a waste of everyone’s time.
Our approach to Creative Strategic Planning is a time-tested, innovative, and creative process that engages your leadership team in discovering what you want to achieve together and how to get there. The result is an executable strategic plan that leaders are inspired to work on and be held accountable for. 


Current State Analysis
Participants are asked to individually research competitors, customer feedback, social and technology trends, landscape assessment, growth geographies, and team function.

Collect the Data
A bigger variety of ideas and thoughts are collected when each person shares their ideas and perspectives. We have a proven method for preventing groupthink and confirmation bias.

Connect the Dots
Data and ideas are pooled, and themes are identified.

Generate Initiatives and Objectives
Core objectives are created, owners are identified, and we have a high-level conversation discussing what it takes to achieve the objectives. The result? You walk away with clear accountabilities, action steps, and owners for each objective.

Review, Evaluate, Revise 
Strategic planning are meant to be dynamic: meeting on a quarterly basis, we review any new information gathered and insights discovered, and update the plan accordingly.



Kick-off Meeting

To outline the measures of success and outcomes, to help us customize the right approach for your organization.

Multi-Day Creative Strategic Planning Session

The team will complete pre-work in the form of a comprehensive set of questions about the internal and external landscape of the business – growth geographies, potential markets, current work, team function and process with a focus on a 3-5 year time span.

Over two days, the team will participate in an interactive process to capture, assess ideas, insights, and data for potential actions. The information, ideas, and insights will be used to shape possible strategies and tactics and make decisions about which of those will form the strategic plan.

After the initial session the team will go back to their direct reports to socialize the plan, walk them through the actions steps, and get their feedback and a reality check. As a team they can finalize the action steps and agree on dates and accountability.

Reality Check and Execution Plan

Two weeks later, we will spend half-a day to a full day to review, evaluate, and revise the plan based on the team having had time to internalize and process the first two days, and based on the feedback and reality check from their direct reports.

Quarterly Follow-Up Sessions
We will review, evaluate, and revise, and hold each of the team members accountable for their part in delivering on the strategic plan. We use these sessions to develop tactics for the subsequent quarter based on execution results and insights from the research and actions.

Optional Coaching Sessions
Coaching support for the CEO or accountability owner monthly between the quarterly follow-up sessions.

$32,500 – $43,000/year