Leadership: People Don’t Buy “What” You Do, They Buy “Why” You Do It

Leadership: People Don’t Buy “What” You Do, They Buy “Why” You Do It

[youtube=http://www.youtube.com/watch?v=qp0HIF3SfI4]

Key lesson: people don’t buy what you do, they buy “why” you do it.

Mike Desjardins
miked@virtusinc.com

Mike is a a graduate of UBC’s Sauder School of Business with a Bachelors of Commerce, Mike has spent the past 17 years transforming businesses.

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