16 Dec Interview on the Bill Good Show
I had the pleasure of being on the Bill Good Show this morning on CKNW 980 to represent ViRTUS and talk about how CEOs and entrepreneurs are reacting to the current economic situation. Click here to listen to the program, select 11am – it’s starts about 15 mins into the audio feed.
I have a huge appreciation to share for Maria LoScerbo of EpicPR. She prepped me for the interview last night with a list of do’s and don’ts, including how to prepare briefing notes so I could stay on message.
Here are five of her do’s and don’ts:
Do:
- Prepare 3-4 key messages, stick to them and repeat them
- Keep your answer brief and create memorable sound bites
- Be colourful and use examples
- Show enthusiasm and confidence
- Pause after each answer
Don’ts:
- Repeat negatives
- Speculate
- Interrupt the next question
- Ramble
- Stray from message or expertise
Mark Mawhinney
Posted at 09:14h, 19 DecemberMike, good job on the Bill Good show. Cheers,
Dave Galloway
Posted at 15:34h, 20 DecemberGreat points Mike. How many PPT presentations have I listened to that could have used this simple list to get the message across? Too many! Including some of my own 🙂 Thanks for these tips.
Dave
Bret Conkin
Posted at 14:27h, 22 DecemberWell done Mike. Nice to see your message and video appeal translates well to audio too.