04 Dec How Can I Make People Care?

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I received an email today from a CEO the other day asking me, “Do you have any good references / literature on ‘how to make people care’? I’m having some employee challenges.”

I thought I would share my response with you:

“Three ways:

1) hire people who care (it’s an attitudinal thing, not a training thing)
2) show a direct connection between success for them and why they should care
3) lobotomy – expensive and illegal but can dramatically shift innate personality traits. For examples of when this doesn’t work I suggest renting Dr. Jekyll and Mr. Hyde (and yes, I know, that was a potion, not a lobotomy – you get the idea).

Motivation is not something people need to receive. It’s finding ways to remove the things that demotivate people that keeps them motivated (if you hire self-starters).”