Ray Williams


Ray embodies those essential qualities that make a great coach – mindfulness, curiosity, and acumen. He brings over 40 years of experience to the table. This experience includes time as a CEO, senior HR executive, management consultant, trainer, executive coach, professional speaker, and author.

Ray received his undergraduate and graduate training in History, English, Psychology, and Organizational Leadership. He is a Certified Master Executive Coach and Certified Hypnotherapist.

In Ray’s career, he held a past presidency for the International Coach Federation in Vancouver, and held several board positions in coaching and training professional associations in North America. He also served as a Director and Vice-Chair for the Vancouver Board of Trade and Director for several community organizations. Ray’s clients have included Fortune 500 companies, the Best Managed Companies in Canada, and dozens of small businesses and entrepreneurial start-ups. Ray is one of the top C-Suite coaches in Canada.

An accomplished author, he has written extensively about leadership, organizations, personal development, and social issues, including four books on leadership. He has contributed to several books on organizational issues and writes articles for national publications such as The Financial Post, The Washington Post, Entrepreneur, The Globe and Mail, the Vancouver Sun, USA Today and Inc. Additionally, Ray’s speaking is in demand throughout North America, having delivered over 100 keynotes, workshops, and seminars.

After over five years as an Executive Coach with ViRTUS, Ray has devoted his time to his wonderful wife, children, grandchildren, his new dog, and some close friends.